Dyson’s Electric Car To Fill A Vacuum

Dyson's £2.5bn project to build a ‘radically different’ electric car brews excitement in the motoring world.

They say that in the vacuum of space no one can hear you scream. And up until the mid 80s the vacuums on earth were so terrible that they would make you scream. That was until the British inventor Sir James Dyson introduced the Dual Cyclone bagless vacuum cleaner. Now, 30 years on, the motor world is abuzz with talk of Dyson’s plans to build a ‘radically different’ electric car which is projected to be on sale by 2020.

The £2.5bn project has been in the works since 2015 and already it seems to be showing great promise. Dyson has spoken about the development of two different battery types, both of which he claims are already more efficient than anything we see in cars today. The billionaire has said that we will have to “wait and see” what the car is going to look like because they’re working from scratch to produce something altogether different. Dyson’s CEO Max Conze added “Yes, we could be the developer of the most efficient battery, but that’s not what excites us as much as using technology to come up with a product that can really make a difference.”

What’s remarkable is the boldness of Dyson’s pursuit. This is in light of Google abandoning plans to build its own jelly-bean pod cars, and Apple scaling back its self-driving enterprise (reportedly because the project proved too difficult). All the while Dyson seems to be firing on all cylinders… or batteries… stating that he’s  “committed to investing £2bn on this endeavour.” There’s little to go by, but the car is likely to rival Tesla’s upmarket vehicles and will be priced quite highly. Be that as it may, we should expect something revolutionary, and most importantly, something that doesn’t suck.

Marc Ward