Men & Motors
The brand story so far…
Launched in 1996 as a joint venture between Granada and ITV, Men & Motors grew to be one of the UK’s most popular and celebrated channels. Broadcasting motoring content on satellite and cable television for 14 years, gaining a daily audience exceeding 350,000, peaking at over 700,000.
The channel helped launch the careers of Richard Hammond, John Inverdale, Sacha Baron Cohen, Kelly Brook and Katie Price to name just a few and featured shows such as ‘Two Wheels Extra’, ‘The Motor Show’, ‘Model Motors
‘Classic Motors’, ‘Car File’, ‘Four Wheels’, ‘Trucks’, ‘Kits’n’Cruisin’, ‘Concept Cars’, ‘The 100 Most Popular Cars Ever’, ‘Dream Deals’ and ‘Motor Week’. Shane Lynch even appeared on the channel, presenting his own show ‘Shane’s World’.
After 14 Years on screen ITV’s focus changed to their own brand and in 2010 Men & Motors gave way to a ITV HD channel.
In 2012 Men & Motors was bought by One Media iP and in 2013 the brand launched on YouTube. The channel now boasts over 6,500 motoring videos achieving 37,000,000 all time views, and 500,000 weekly views with 55,000 subscribers.
The Men & Motors video library forms one of the most comprehensive automotive archives from this period and has been painstakingly digitised to ensure fans can continue to enjoy it in this digital age.